Bulgaria: “Beyond Discovery” - U.S. Wine Promotion in Bulgaria
FAS Sofia, in cooperation with four Bulgarian importers of U.S. wines, and with the support of the California Wine Institute, organized a classy wine promotion which attracted a strong cross section of Bulgaria’s business and trade community. The promotion, held at the luxury Hilton hotel, was “branded” under the already popular title “Beyond Discovery” in continuation of the previous three successful “Taste and Discover” promotions and 2014’s first edition of “Beyond Discovery” event.
Bulgaria: “Beyond Discovery” - U.S. Wine Promotion in Bulgaria