Bulgaria: Wine Market Update
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Bulgaria’s 2019 grape crop declined by nine percent from 2018, reaching 178,000 metric tons (MT). As a result, year-on-year wine output dropped by over 12 percent. Wine imports increased but could not make up for lower local production, thereby reducing domestic consumption by over 10 percent. 2019 Bulgarian wine exports also hit a 10-year low. Poland, Sweden, and China were the top 2019 export markets for Bulgarian wine (value terms). Prospects for 2020 hinge on the ongoing COVID-19 pandemic. Although, to date, Bulgaria has not been hard-hit by the novel coronavirus, reduced consumer spending, the shutdown of the domestic and regional food service industries, and the sharp drop in tourism are likely to negatively affect Bulgarian wine consumption and trade.