China: U.S. Agricultural Products Menu Promotion 2014
ATO Chengdu carried out a joint U.S. Agricultural Products Menu Promotion Event with a national western-style restaurant chain for 4 weeks in Chengdu, Chongqing, Xi’an and Shenyang in September 2014. The event featured U.S. pork, seafood, turkey, pecans, potatoes, citrus fruit, corn, California wines, and U.S. craft beer. Over 20 media outlets attended, ensuring a high level of TV, newspaper, and social media exposure.