Colombia: Regional SaborUSA Apple Month
Under the SaborUSA umbrella, seven FAS posts coordinated efforts to promote American apples during the month of November 2018 throughout Spanish speaking Latin America. FAS conducted this novel, coordinated promotional campaign in partnership with the local representatives from the U.S. Apple Export Council, and the Washington Apple Commission. Posts leveraged SaborUSA’s resources (social media, television, and website) to encourage Latin American consumers to buy American apples. FAS posts in Colombia, Costa Rica, Dominican Republic, El Salvador, Guatemala, Honduras, and Panama participated in this exciting campaign.
