Colombia: Review of the 2015 SaborUSA GBI and Potential Improvements for 2016
SaborUSA is a non-traditional marketing campaign in Colombia that promotes U.S. food and beverages and American culture. This report reviews SaborUSA activities for 2015 and looks at ways to improve the campaign in 2016.
Colombia: Review of the 2015 SaborUSA GBI and Potential Improvements for 2016