Colombia: SaborUSA Colombia Halloween Contest Promotes US Pet Food

  |   Attaché Report (GAIN)   |   CO2024-0023

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Colombia: SaborUSA Colombia Halloween Contest Promotes US Pet Food
SaborUSA Colombia, FAS Bogota's flagship marketing campaign, partnered with the U.S. Pet Food Institute (PFI) to promote American pet food through a "Petween" social media contest. The activity targeted over 43,000 pet owners in Bogota, Medellin, Cali, and Barranquilla to educate them on the benefits and availability of U.S. pet food in the local market. In 2023, Colombia became the sixth largest global export market for U.S. dog and cat food, with total U.S. exports reaching $47 million.
Western Hemisphere, Colombia

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