Egypt: Food Service - Hotel Restaurant Institutional
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Despite a myriad of economic hardships, Egypt hosted 14.9 million tourists in 2023 (exceeding its previous record of 14.7 million tourists in 2010). Egypt continues to target 30 million tourists by 2028, adding half a million hotel rooms by 2030. If this increase in tourism is to be realized, it will require continued growth by Egypt’s HRI sector. U.S.-origin food products benefit from a strong reputation in the Egyptian market, but face competition from competitively priced European Union, Middle Eastern, and African consumer-oriented food product exporters.