Germany: Plant-Based Food Goes Mainstream in Germany

  |   Attaché Report (GAIN)   |   GM2023-0002

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Germany: Plant-Based Food Goes Mainstream in Germany

German food culture is changing. The number of vegans is growing, and more than half of the population wants to reduce meat consumption, considering themselves flexitarian. This makes Germany one of the most important markets for plant-based food worldwide with good opportunities for U.S. exporters. This report presents a closer look at the German market and its health-focused consumers.

Europe and Eurasia, Germany
Fruits and Vegetables

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