Germany: Retail Foods
Germany is by far the biggest market in the European Union with good prospects for U.S. food products like tree nuts, wine, processed fruits and vegetables, fruit juices and others. The food retail market is fairly consolidated with discounters dominating the market. Food marketing trends in Germany show an increase in private labels and an increase in demand for organic, convenience, health, sustainable, wellness, and certain luxury products. The EU-U.S. Organic Equivalence arrangement has created new export opportunities for some U.S. companies.
