Guatemala: Retail Foods Annual
The retail industry in Guatemala is strong and continues growing. The two largest supermarket chains continue expanding and opening new outlets in both the urban and rural areas of the country. Walmart Mexico and Central America is the largest and the leading supermarket chain. The main competitors for supermarkets are the open air markets and corner stores that have a strong presence mainly in the interior of the country and sell mostly to low income consumers. However, there is a strong demand for imported products from the middle and high-end consumers. U.S. consumer-oriented products such as red meats, chicken, prepared foods, wines, beers, etc., which have good potential to increase growth. In 2017, U.S. consumer-oriented products exported to Guatemala reached $420 million which represents an increase of 21 percent from 2016.
