Hong Kong: Hong Kong Fresh Fruit Market
Fresh fruit is one of the top U.S. food exports to Hong Kong, valued at USD347 million in 2018, and one of the best prospects for U.S. exports to Hong Kong. Hong Kong imported a total of USD3.16 billion worth of fruits from all over the world, buying a mix of expensive and price-competitive fruits. U.S. fruit has huge potential in the market, presently accounting for 11 percent of Hong Kong’s fresh fruit market. The market is receptive to novelty and premium fruits, while value for money is the key purchasing consideration for average households.