India: Rise of Online Grocery Retail

  |   Attaché Report (GAIN)

Growth in India’s online retailing for food and groceries is a function of the rise in total internet users from 120 million to 213 million in the past year as well as a fall in mobile handset prices and a rise in smartphone penetration. Online food and grocery retailing outlets have increased from 14 in 2013 to 44 as of September 2014. Growth in online retail use has been greatest among younger and professional population segments. 

India: Rise of Online Grocery Retail

 

South and Central Asia, India

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