India: A Success Story - FAS India at the FHA Singapore 2022 Brings New Opportunities for US Food Exports to India
From September 5-8, 2022, the Foreign Agricultural Service in New Delhi (FAS India) participated in the Food and Hotel Asia – Food & Beverage 2022 Expo (FHA 2022) in Singapore, South Asia's largest international food trade show. FAS India led a delegation of Indian and Nepalese buyers to FHA 2022, facilitating over 100 business-to-business meetings with 60 U.S. firms representing a cross section of consumer-oriented food products. To date, participant surveys indicate that by attending the trade show, over $500,000 in immediate U.S. food product purchases have occurred, with an additional $1 million in sales expected in the next 12 months.