Japan: Japan Considers Label Changes to Promote 'Japan Wines'
Responding to a proposal from an influential group of Diet Members, the National Tax Agency (NTA) is expected to revise and make mandatory the current voluntary wine labeling rule later this year. In keeping with the Government of Japan’s recent efforts to promote Japanese agricultural exports, the revisions should help to call attention to wines produced from 100 percent Japanese grapes (so-called
‘Japan wines’) and enable more Japanese vintners to register geographical indications (GI). Though the final details are not yet known, Post does not anticipate a negative impact on U.S. wine exports, as increased consumption (or even exports) of the very small volume of ‘Japan wines’ is unlikely to displace consumption of U.S. wines and the central components of the current voluntary labeling rule are expected to remain largely intact.
Japan: Japan Considers Label Changes to Promote 'Japan Wines'