Japan: Market Overview - Whiskey is Up in Japan
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For eleven consecutive years, Japan’s whiskey market has grown, despite gradually declining sales for all alcoholic beverages. This expansion correlates with Japanese whiskey’s improved global reputation, increased inbound tourism, and the introduction of ready-to-drink (RTD) whiskey beverages at local retail. In 2018, increased domestic consumption and surging global demand for Japanese whiskies led to a record $429.3 million in imports, which is often blended and bottled by local producers. The United States is the second largest supplier of whiskey, primarily Bourbon, with a 29 percent market share. In 2019, U.S. whiskey exports to Japan reached a record $121.9 million, and accounted for 88 percent of total spirits shipments.
Japan: Market Overview - Whiskey is Up in Japan
