Peru: Cuzco—Birthplace of Inca Empire—Promising Market Opportunities Too
The government is actively promoting Peru as a cultural and tourism destination. Cuzco, with over 100,000 foreign visitors monthly, is Peru’s preeminent international tourist destination. As a result, significant supermarket expansion is underway to meet visitor food needs. Seventy percent of all tourists are foreigners. They spend on average $1,100 per day (including transportation, lodging and food) during a trip to Cuzco, with food purchases accounting for 18 percent of total expenditures. Good opportunities exist for U.S. exporters of dried fruits, wine and beer, spirits, beef and beef products, as well as organic products.
Peru: Cuzco—Birthplace of Inca Empire—Promising Market Opportunities Too