Philippines: Festival Supports U.S. Exports of Gourmet Products to Philippines
FAS Manila partnered with Hyatt City of Dreams Manila, the Nebraska Department of Agriculture, the U.S. Meat Export Federation, Cargill Meat Solutions and local importers in featuring U.S. gourmet food and beverage (f&b) products at the “From the Land of the Free to the Pearl of the Orient” festival. Guest chefs Jay McCarthy and Pete Geoghegan launched the event at The Café, the hotel’s all-day buffet dining outlet, with Ambassador Philip S. Goldberg as the guest of honor. The festival gained strong press coverage, enabling importers to maximize their reach to current and potential customers during the lead-in to the holidays. Despite stiff competition, exports of U.S. f&b products are expected to reach a record $1.2 million by the end of the year, almost double 2010 levels.
Philippines: Festival Supports U.S. Exports of Gourmet Products to Philippines