Philippines: Philippine Broiler Market Trends and Prospects
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Boosted by rising incomes, a growing middle class, and robust demand in food service and retail, the Philippine broiler sector has surged over the past decade and is set to continue in the coming years. The United States Department of Agriculture (USDA), Foreign Agricultural Service (FAS) in Manila, Philippines commissioned the University of Asia and the Pacific (UA&P) to conduct a broad study on the Philippine broiler market, emerging trends, and prospects for future growth.