Philippines: Wine Market Brief

For the past two decades, the United States has been the leading supplier of wines to the Philippines. In 2021, U.S. wine exports to the Philippines soared to a record $20 million (3.8 million liters at an average cost of $5.20 per liter) as consumers temporarily traded up to more expensive wines during the coronavirus lockdown. FAS Manila forecasts U.S. wine export sales in 2022 will level off at $17 million (4.8 million liters at an average cost of $3.50 per liter), two percent higher than export sales in 2019, before the pandemic. Prospects for growth are exceptionally bright due to the strong presence of U.S. brands and consumers’ familiarity with U.S. wine regions.