Poland: Exporter Guide
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Poland is Central and Eastern Europe’s largest market for food and beverage products. With its population of over 38 million people, Poland is a growing and viable market for U.S. food and agricultural products. Following the COVID-19 outbreak in early 2020 and subsequent control measures, food and beverage distribution and consumer demand changed dynamically. While Poland’s hospitality and restaurant sectors have struggled since the COVID outbreak, the food retail sector, especially its on-line delivery platforms, have surged. According to food sector experts, most businesses will start to recover from the pandemic in 2022. Poland’s total 2020 imports of food and agricultural products were valued at over $29 billion, with U.S. imports accounting for $506 million. U.S. products with strong sales potential include fish and seafood, distilled spirits, wine, tree nuts, dried fruit, and innovated food ingredient products.