Poland: Retail Foods
The Polish retail sector continues to develop registering four percent value growth in 2014 with the total number of stores at over 354,000. Price competition remains the most important factor impacting grocery retailers operating in Poland, with discounters constituting as much as 27 percent by value share in 2014. Hypermarkets and supermarkets, with 73 percent value share, remain the dominate outlets. Poland is the largest country within Central and Eastern Europe. As a country with a population of nearly 40 million people it constitutes an attractive market for agro-food products from the United States. In 2015 Poland imported agricultural and fish products worth U.S. $20 billion with U.S. sourced imports worth U.S. $471 million. While the majority of Polish consumers remain price sensitive, there are a continuously growing number of end customers willing to pay higher prices for products of superior quality. U.S. food exports with best sales potential include: tree nuts, wine, distilled spirits, fish and seafood, dried fruit, sauces, spices and snacks.
