Russia: Blossoming Coffee Culture Creates Opportunities for US Exporters
Russia has historically been a tea drinking culture going back several generations. But in the last 20 years, the number of cafés in Russia has increased exponentially. The café market in just Moscow and its suburbs is currently estimated to be worth about $2 billion. Chained cafés/bars recorded current value growth of 47 percent in 2013 with sales reaching 34 billion rubles, while the number of outlets grew by 17 percent to surpass 1,700. In 2013, 18.1 percent of Russians visited a cafés - making themsecond only to fast-food restaurants in popularity. Currently there are roughly 5,200 cafés in Russia.
Russia: Blossoming Coffee Culture Creates Opportunities for US Exporters