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SaborUSA is a non-traditional marketing campaign that began in July 2015 to promote U.S. food and beverages in Colombia.
Attaché Report (GAIN)

China: ATO Shenyang Promotes U.S. Seafood in Changchun

On January 20, ATO Shenyang travelled to Changchun to support two Qiyuan’s U.S. seafood promotions at two locations of CMarket.
Attaché Report (GAIN)

Japan: The WASABI - Hot News from Japan Vol. 13 Issue 3

FAS Assists First U.S. Apple Exports to Japan in 15 Years; Supermarket Trade Show 2017; U.S. Dried Bean Council Focuses on Lima Beans; U.S. Grains Council Introduces Gluten-Free Recipes
Attaché Report (GAIN)

Japan: The WASABI - Hot News from Japan Vol. 13 Issue 2

FFA National Officer Team Experiences U.S.-Japan Agricultural Relationship Up Close; Alaskan Food and Wine Night; Nippon Ham Features WA State Angus Beef; Corn Outlook Conference
Attaché Report (GAIN)

Hong Kong: Hong Kong Wine and Dine Festival 2016

Identified by Forbes magazine as one of the top international Wine & Dine Festivals, Hong Kong’s 2016 event offered participants desirable vintages plus cuisines from award-winning restaurants.
Agriflanders, Flanders’ largest indoor agricultural show, celebrated its tenth edition in Ghent, Belgium from January 12-15, 2017.
Attaché Report (GAIN)

India: AAHAR Trade Show Announcement

Firms interested in the Indian machinery and equipment sector for food and beverage industries may find this show a useful platform.
In 2017, Hong Kong will welcome its largest food trade show, HOFEX, a USDA endorsed trade show, back to its lineup of platforms featuring U.S. agricultural products...
U.S. exhibitors confirmed $66,000 worth of on-site sales and project $1,196,000 over the next 12 months. SIAL’s business atmosphere is proving to be a good fit for two types of exhibitors...
Attaché Report (GAIN)

Peru: U.S. Burger Festival 2016 in Lima

FAS Lima and the U.S. Meat Export Federation (USMEF) joined efforts to develop the Burger Festival campaign.
Attaché Report (GAIN)

Japan: The WASABI - Hot News from Japan Vol. 12 Issue 11

G7 International Forum for Empowering Women and Youth in Agriculture Held in Tokyo, Acting AA and GSM Allison Thomas presents U.S. Soy Ambassador Award in Japan...
This CSSF activity supported an in-store promotion “Taste of America” event at US Mart. The activity was organized to promote U.S. food and beverage products to consumers in Ho Chi Minh City, Vietnam.