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Bulgaria harvested a 26 percent lower grain crop in marketing year (MY) 2022/23 compared to MY2021/22, including reductions of 12 percent for wheat, 11 percent for barley, and 26 percent for corn.

Bulgaria’s hotel, restaurant, and institutional (HRI) foodservice industry grew year-on-year by early 2020. The COVID-19 pandemic severely hit the industry and food service sales dropped significantly in 2020 and in early 2021. In 2021, despite some remaining anti-COVID measures, after a strong summer tourist season, the HRI sector started to rebound and registered up to 25 percent growth in certain categories over 2020.

The Bulgarian organic market continued to expand in 2022 with an estimated annual growth of 3.2 percent compared to 2021. The main driver behind the growth was the strong consumer focus on a healthier lifestyle and the perception that organic products are healthy and higher quality compared to conventional products.

Bulgaria is a small but growing market for U.S. food and agricultural products. In 2021, total Bulgarian food and agricultural imports were valued at $6.13 billion, up 18 percent from 2020, of which 1.3 percent, or $80.13 million, were sourced from the United States. During the first eight months of 2022, total food and agricultural imports increased by 45.3 percent compared to the same period in 2021.

Prior to the COVID-19 pandemic, Bulgaria was a growing market for food and beverages, with rising consumer confidence, declining unemployment, increasing incomes, and a stable number of foreign tourists driving expansion.

The tree nut market in Bulgaria had a slow, but stable recovery in marketing year (MY) 2021/22 due to reopening of the food service industry and an improved tourist and travel season. However, economic challenges, food inflation, and high energy prices have negatively affected the demand for higher-end nuts.

Bulgaria acceded to the European Union (EU) in 2007 and follows EU directives and regulations pertaining to food safety, quality, and standards. This report outlines legislation regarding U.S. food-product exports to Bulgaria, particularly those rules which differ from EU legislation.

As a European Union (EU) Member State, Bulgaria applies EU regulatory requirements for all animal- and plant-origin food and agricultural imports. Bulgarian regulatory authorities may be consulted, on a case-by-case basis, regarding import requirements for some categories of non-harmonized products.

In 2021 and 2022 to date, the Bulgarian livestock industry has successfully recovered following the 2019 African Swine Fever (ASF) crisis. The major challenges in 2021/2022 were related to sharply increasing feed grain and energy prices, skyrocketing inflation, and fluctuations in consumer demand related to the pandemic and the war in Ukraine.

Bulgarian fish and seafood importers are seeking to expand the variety of locally available fish, particularly among the mid and high-value categories. According to the Bulgarian National Statistical Institute (NSI), which measures trade data based on country of origin, and therefore captures U.S. trade routed through other European ports of entry, Bulgaria imported $166,000 of U.S. fish and seafood in 2021, up 29 percent from the difficult 2020, but significantly lower than the pre-COVID levels of $554,656 in 2019.

The U.S. Census Bureau’s bulk, intermediate, and consumer-oriented (BICO) export data tracks U.S. food and agricultural trade shipped directly to Bulgaria. However, it does not measure the substantial levels of the U.S. agricultural trade to Bulgaria routed through Western European ports of entry. According to BICO, U.S. suppliers shipped $28.1 million of U.S. food and agriculture to Bulgaria in 2021.

Bulgaria’s poultry sector had a recovery period in marketing year (MY) 2021 with slight growth. Despite sharply increased feed prices, the pandemic’s negative impact on the hospitality and tourism sectors has waned and the export market has slightly improved. This led to an increase in poultry inventory, and higher poultry and broiler meat output.