Senegal: Senegal's Food and Beverage Marketing Landscape

This market study examines consumer perceptions and receptivity towards purchasing U.S. foods and how those products may be successfully marketed in Senegal. The following report summarizes findings and contains online and offline marketing recommendations for specific categories, including beef and beef products, poultry and poultry products, condiments, sauces, jams & jellies, processed or prepared dairy products, beverages, and snack foods. Opportunities exists for U.S. suppliers who can provide inputs and ingredients to feed millers and food manufactures, while specialized retailers and distributors are gradually expanding their selection of U.S. consumer-oriented products.