South Africa: Food Service - Hotel Restaurant Institutional
South Africa is the largest food service market in Sub-Saharan Africa, with a large and highly competitive hospitality industry. Hospitality and tourism are fast-growing sectors in the South African economy, offering a wide range of accommodations and attracting a mix of business and holiday travelers. Despite the impacts of the recent global economic recession and new restrictions on visitors entering the country, data released by Statistics South Africa shows a 14.4 percent increase in foreign visitors to South Africa in April 2016 compared to a year earlier, from 1.09 million visitors in April 2015 to 1.24 million in April 2016. Growth in international travel and rising room rates have bolstered the consumer foodservice market, despite the country’s weakened economy.
