South Korea: Wine Market Report
Despite challenging economic environment, the South Korean wine market continues to expand. Korea’s wine imports in 2014 totaled a record high $182 million, up 6 percent from 2013. The United States remained the fourth largest supplier of wine to Korea by shipping a record high $21 million during the period, up 8 percent from the previous year. While American wine faces elevated competition against products from export-oriented competitors, American wine should remain one of top choices of Korean wine consumers as it is firmly positioned in the market as a product of fair value and unique quality.
