Spain: Retail Foods Annual

The Spanish retail sector is experiencing a 2024 with good prospects despite still facing elements of uncertainty. Consumers, having emerged from the latest inflationary crisis, have become more rational in their purchasing decisions, and are prioritizing price to control expenditure. In general, retailers are focusing on maximizing commercial performance, increasing promotional activity, and moving towards greater specialization by adding 'take away' or fresh sections as main attraction points. Large supermarkets stand out as a preferred purchasing channel, mainly driven by Mercadona and the German discounters, but also by regional chains.