Turkey: Exporter Guide
Turkey is a growing market with a young population of increasing affluence. Especially younger consumers are increasingly interested in consumer-oriented products, especially of ethnic flavors, which are uncommon on the market. Exports in these novel products have potential for companies willing to market and introduce their products. Exporters must be aware of regulatory and marketing pitfalls, for which a seasoned domestic partner is highly recommended. Recent currency depreciation to the dollar may reduce the appeal of some products that are now more expensive.
