Asia Fruit Logistica
Asia Fruit Logistica (AFL) is Asia’s only annual regional fresh produce trade fair. AFL attracts buyers from Hong Kong, China, Macau, and the region. The continued demand for high quality fruit and vegetables in Asia offers an excellent opportunity for U.S. exporters to increase sales and market share. In 2021, AFL was canceled due to the COVID-19 pandemic. In 2020, AFL was reformatted to a virtual-only event. In 2019, AFL welcomed more than 800 exhibitors from 40 different countries and 12,000 visitors. The USA Pavilion hosted 13 exhibitors.
With increasingly affluent and health-conscious consumers, Hong Kong will continue to be an important market for U.S. fresh fruits. In addition to being a strong market for U.S. fresh fruits, Hong Kong remains one of the most important trading hubs in the region and plays a leading role in regional re-export trade.
FAS Contact: Annie Buckley, (202) 869-9037