International Food and Drink Event (IFE)
International Food and Drink Exhibition (IFE) is the United Kingdom’s (UK) largest food and drink trade show. IFE is a tried and tested event representing the major promotional vehicle for U.S. companies to gain access to the UK market. As the 14th largest export destination, the UK has been an important and growing market for U.S. agricultural products. Shared heritage and cultural ties have continued to bolster U.S.-UK trade. The United States is the second largest UK agricultural supplier, behind the European Union (EU). The market presents many opportunities for intermediate and consumer-oriented products. Many of the UK food trade associations as well as major UK importers have a presence at IFE. In 2024 IFE welcomed over 30,000 visitors from 105 countries and regions that represented buyers for the entire food, drink, and hospitality supply chain and 1,500 suppliers. In 2024, the USA Pavilion welcomed 24 U.S. exhibitors showcasing products such as condiments, popcorn, bakery, food ingredients, rice, fruit, dried fruit and juices, teas and more.
FAS Contact: Anne.Buckley@usda.gov, (202) 869-9037