Seoul Food and Hotel
Seoul Food and Hotel (SFH) is the biggest food show in South Korea, the fifth-largest export market for U.S. food and farm products. The event provides access to major food importers, distributors, hoteliers, restaurateurs, and retailers who are looking for food and beverages, wine and spirits, hospitality and foodservice products, and ingredients. In 2021, due to COVID-19 travel restrictions and restrictions on large in-person gatherings, SFH included 9 exhibitors in the USA Pavilion. In 2020, SFH was canceled due to the COVID-19 pandemic. In 2019, the USA Pavilion at this USDA-endorsed show welcomed 47 exhibitors. U.S. exhibitors represented a wide array of products including snack foods, beverage products, dairy products, meat and processed meat products, cooking oils, sauces, and desserts. The 47 U.S. exhibitors included 29 small-to-medium size and 12 new-to-market companies.
FAS Contact: Annie Buckley, (202) 869-9037