Seoul Food and Hotel
Seoul Food and Hotel (SFH) is the biggest food show in South Korea, the sixth-largest export market for U.S. food and farm products. The event provides access to major food importers, distributors, hoteliers, restaurateurs, and retailers who are looking for food and beverages, wine and spirits, hospitality and foodservice products, and ingredients. In 2024, the USA Pavilion at SFH welcomed 39 U.S. exhibitors. U.S. exhibitors represented a wide array of products including snack foods, beverage products, dairy products, meat and processed meat products, cooking oils, sauces, and desserts.
FAS Contact: Anne.Buckley@usda.gov, (202) 869-9037