Kenya: Snacking into the New Year

Virtual Trade Event
April 26-27, 2022
Illustration representing an FAS virtual trade event

Kick off the new year with Kenya’s Market Insiders virtual trade event hosted by USDA’s Foreign Agricultural Service for U.S. exporters of savory and sweet snack foods, beverages, distilled spirits, wine, dried fruit, tree nuts, and dairy products. The virtual event will take place April 26-27, 2022, offering exporters an opportunity to meet with Kenyan distributors and importers who are seeking consumer-oriented food and beverage products.

With Kenya’s fast-growing population and middle class, increased urbanization, and an expanding modern food retail service, the U.S. can potentially create a market in Kenya, especially for on-the-go snacking. Kenya serves as the gateway to East Africa and is well positioned to expand imports of convenience foods and distilled spirits.

This virtual trade event also supports the U.S. Government’s Prosper Africa initiative, which seeks to strengthen the United States’ commercial ties and foster fair and reciprocal trade with countries in Africa.

For more information, email virtualtradeevents@usda.gov.

How to Apply

Application Deadline: January 25th, 2022

Status: Closed

Virtual Trade Events
Africa (Sub-Sahara), Kenya
Processed Food Products

Data and Analysis

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International Agricultural Trade Report

Opportunities for U.S. Snack Food and Beverage Exports to Kenya

Kenya is a growing middle-income nation that acts as the economic, financial, and transport hub of East Africa. Kenya’s population demographic consists of a median age of 20 years, with 33.8 percent of the population between the ages of 25 and 54 years.
Attaché Report (GAIN)

Kenya: Exporter Guide

Kenya’s imports of consumer-oriented food products grew at an average annual rate of 9.6 percent between 2016 and 2020. This increase was fueled by a growing middle class with rising disposable income, increased urbanization, and expanding modern food retail and food service sectors.
Attaché Report (GAIN)

Kenya: Food and Agricultural Import Regulations and Standards Country Report

This report provides updates on Government of Kenya (GOK) import requirements and regulations for food and agricultural products. It includes applicable laws and guidelines, import procedures, and contact details of key trade regulatory and specialist agencies.