South Asia: South Asia Rising

U.S. food and beverage exporters can connect with new customers and explore exciting sales opportunities in the rapidly growing South Asia market during a virtual trade event hosted by the U.S. Department of Agriculture’s Foreign Agricultural Service (FAS). Apply now to join us for South Asia Rising, which will take place February 2-4, 2021.

U.S. farm and food exports to the South Asian nations of Bangladesh, India, Burma (Myanmar), Nepal and Sri Lanka have grown 80 percent over the past five years, reaching an annual value of $3.6 billion. The region’s growing population of globally fluent, aspirational consumers is driving demand for a wide range of premium food and beverage products, creating excellent sales prospects for U.S. companies.

Exporters of U.S. dairy products, healthy and natural foods (including vegetarian/vegan-friendly foods and non-alcoholic beverages), prepared foods and tree nuts are strongly encouraged to apply. Representatives from FAS offices across the region will offer insights on current market trends and conditions and participating U.S. companies will be able to connect directly with interested customers during virtual business-to-business meetings arranged by FAS staff. 

For more information, please contact virtualtradeevents@usda.gov.