Japan: Strawberry Market Situation
Despite recent declines in production, strawberries remain one of the most popular fruits in Japan. Domestic strawberries are generally consumed fresh. Introducing new cultivars to the market is highly competitive and largely led by local prefectures. Overall, Japanese strawberries are sweet, juicy, and soft and are sold under the brand names. During the summer season, 98 percent of the fresh strawberries are imported from the United States and are destined primarily for confectionery use. Frozen strawberries are mainly imported from China (around 50 percent import market share) and used for processed foods.
